BEATSFEST – CASE STUDY – STUDENT PROJECT
Ah, the glamorous world of Research and Development! So, here’s the scoop: I embarked on a wild journey to craft a killer brand identity for a music streaming company geared towards the elusive Gen Z crowd. Picture this: the goal was to create something so eye-catching that even the coolest cats in town couldn’t resist hitting that play button.
But, wait for it, I didn’t just dive in blindly. Oh no, I had a brief from the brand to give me some direction. Yet, like any good detective, I knew I needed to scope out the competition. So, armed with my trusty laptop and a stash of snacks, I hit the web to snoop on rival streaming services and see what made them tick.
Once I had my intel, it was time to get those creative juices flowing! I started with mind mapping—think of it like brainstorming on steroids—where I threw around ideas like confetti at a party. From there, it was all about the rough sketches. They were so rough, they could’ve been mistaken for ancient cave drawings! But hey, that’s where the magic happens.
Now, imagine the excitement when I unveiled our first draft to the client! They loved the idea of turning the letter %22B%22 into a groovy music note. But, of course, no masterpiece is complete without a touch of feedback. So, I tweaked, I tinkered, and I turned that %22B%22 into a rockstar.
But, oh dear, it wasn’t quite perfect yet. The client wanted more pop, more pizzazz! So, I ditched the strokes and jazzed up the color palette to make it pop like a fireworks display on the Fourth of July.
And voilà! The final design was born—sleek, stylish, and ready to rock the socks off Gen Z! The client was over the moon, and I? Well, let’s just say I was feeling pretty darn proud of myself. Another day, another branding triumph in the bag!
” content_phone=”BEATSFEST – CASE STUDY – STUDENT PROJECT
Ah, the glamorous world of Research and Development! So, here’s the scoop: I embarked on a wild journey to craft a killer brand identity for a music streaming company geared towards the elusive Gen Z crowd. Picture this: the goal was to create something so eye-catching that even the coolest cats in town couldn’t resist hitting that play button.
But, wait for it, I didn’t just dive in blindly. Oh no, I had a brief from the brand to give me some direction. Yet, like any good detective, I knew I needed to scope out the competition. So, armed with my trusty laptop and a stash of snacks, I hit the web to snoop on rival streaming services and see what made them tick.
Once I had my intel, it was time to get those creative juices flowing! I started with mind mapping—think of it like brainstorming on steroids—where I threw around ideas like confetti at a party. From there, it was all about the rough sketches. They were so rough, they could’ve been mistaken for ancient cave drawings! But hey, that’s where the magic happens.
Now, imagine the excitement when I unveiled our first draft to the client! They loved the idea of turning the letter %22B%22 into a groovy music note. But, of course, no masterpiece is complete without a touch of feedback. So, I tweaked, I tinkered, and I turned that %22B%22 into a rockstar.
But, oh dear, it wasn’t quite perfect yet. The client wanted more pop, more pizzazz! So, I ditched the strokes and jazzed up the color palette to make it pop like a fireworks display on the Fourth of July.
And voilà! The final design was born—sleek, stylish, and ready to rock the socks off Gen Z! The client was over the moon, and I? Well, let’s just say I was feeling pretty darn proud of myself. Another day, another branding triumph in the bag!
” content_last_edited=”on|desktop” admin_label=”Text” _builder_version=”4.24.2″ text_font_size=”18px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]BEATSFEST – CASE STUDY –
Ah, the glamorous world of Research and Development! So, here’s the scoop: I embarked on a wild journey to craft a killer brand identity for a music streaming company geared towards the elusive Gen Z crowd. Picture this: the goal was to create something so eye-catching that even the coolest cats in town couldn’t resist hitting that play button.
But, wait for it, I didn’t just dive in blindly. Oh no, I had a brief from the brand to give me some direction. Yet, like any good detective, I knew I needed to scope out the competition. So, armed with my trusty laptop and a stash of snacks, I hit the web to snoop on rival streaming services and see what made them tick.
Once I had my intel, it was time to get those creative juices flowing! I started with mind mapping—think of it like brainstorming on steroids—where I threw around ideas like confetti at a party. From there, it was all about the rough sketches. They were so rough, they could’ve been mistaken for ancient cave drawings! But hey, that’s where the magic happens.
Now, imagine the excitement when I unveiled our first draft to the client! They loved the idea of turning the letter “B” into a groovy music note. But, of course, no masterpiece is complete without a touch of feedback. So, I tweaked, I tinkered, and I turned that “B” into a rockstar.
But, oh dear, it wasn’t quite perfect yet. The client wanted more pop, more pizzazz! So, I ditched the strokes and jazzed up the color palette to make it pop like a fireworks display on the Fourth of July.
And voilà! The final design was born—sleek, stylish, and ready to rock the socks off Gen Z! The client was over the moon, and I? Well, let’s just say I was feeling pretty darn proud of myself. Another day, another branding triumph in the bag!
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